Zuerst
erschienen in: Journal of Documentation 48 (1992) 365-386.
Wiederabgedruckt
in: R. Capurro, K. Wiegerling, A. Brellochs Hrsg.: Informationsethik
(Konstanz 1995).
"The
Cognitive Viewpoint in LIS Theory"
The main
features of the cognitive viewpoint can be briefly summarized. It is
the
view that central theoretical consideration ought to be given to the
'cognitive
processes' that occur at each pole of typical information-retrieval
systems.
Information is produced by 'generators', each with their 'world
images',
or 'knowledge structures'. They produce texts with the intention of
changing
the 'world images' of the recipients who, for their part, pursue
information
as a result of a perceived 'gap' in their own image-structure.
Information
scientists bring the two together by virtue of their knowledge of both
the recipient's need and the information available in the 'knowledge
store'.
The generation of this knowledge is the mandate of LIS theory.
(...)
Discursive
Features of the Cognitive Viewpoint.
Theoretical
Imperialism.
The
cognitive viewpoint is proposed neither as one theory among many, nor
as
a local theory for a specific set of problems, but as a total theory
for
LIS, and as the only theory. (...)
The
colonization of all LIS territories through the imposition of a
universal
and unifying discourse requires the constitution of stable, objective,
knowable, and fundamental theoretical objects. It can promise a unified
knowledge of 'a continuum spectrum of information processes' because it
first constructs fixed, stable mental image-structures. A discourse of
fragmented, conflicted, or contradictory mental contents could offer no
stable 'image structures' for objective investigation. A discourse of
social
constitution of 'images' or 'models of the world' could not offer
fundamental
theoretical entities. A discourse of 'information processes' as social
practices played out on an agonistic field of conflicting and shifting
historical forces, instead of mental events inside individual minds,
could
not issue guarantees of explanatory theory. The cognitive viewpoint's
talk
of image-structures as natural objects, of 'information' as a change in
'structure', is an essential part of its universalistic and totalizing
discursive strategy. (...)
Instrumental
Reason
By
constructing production and reception as independently motivated
processes
within individual 'information processing-devices', the cognitive
viewpoint
restricts LIS theory to a discourse of instrumental reason. Its
keywords
become efficiency, standardization, predictability, and determination
of
effects. It submits to a master narrative whose controlling metaphor is
the Shannon model of information transfer. Progress beyond this model
on
the grounds that it ignores the meaning of messages has become a truism
of much LIS theorizing, but to introduce meaning through talk of
images,
representations, pictures, or cognitive maps, while at the same time
accepting
a discoursive construction of two devices, a generator and a recipient,
whose operations are understood as objective, given, natural world
processes,
fails to escape the dominance of the model's most powerful metaphor.
Since
information transfer is conceived as an alteration of internal
representations,
rather than, for example, as social practice, the cognitive viewpoint
bars
LIS theory from investigation of the social, political, and economic
forces
which configure each pole of the information system."